UTJECAJ INFORMATIČKIH MEGATRENDOVA NA GLOBALNE MEGATRENDOVE

In this paper, the author analyses the significant influence of IT on global megatrends. Of the five leading global megatrends, two are in the field of ICT, digital media and new technologies. The main reasons for the impact of IT megatrends are twofold: (1) the digital convergence of the media, ICT and telecommunications industries, (2)the exponential increase in information, computing power and internet transfer data. Digital convergence will significantly contribute to changing business models. In an applicative sense, the author considers the concepts of Industry 4.0 - The Fourth Industrial Revolution (4IR), to be the most significant as it marks the paradigmatic change of information, the conceptual and processual transformation of data and services ecosystems in the domains of robotics, the Internet of Things (IoT), Internet of Services, Automated Intelligence, Collaborative Robots (Cobots), Industrial Robots, Augmented Reality, and Virtual Reality. In business and strategic terms, digital media business models will transition, under the influence of digital convergence, to a multi-platform, complementary, interoperable and networked media and ICT ecosystem with a specific focus on the production and distribution of media products, services and applications within the user interface, hypermedia, immersion, mass customization, personalized, augmented and ambient media business space and environment.Autor u ovom radu analizira značajan utjecaj informatičkih na globalne megatrendove. Od pet vodećih globalnih megatrendova, dva se nalaze u području ICT, digitalnih medija i novih tehnologija. Glavni razlozi utjecaja informatičkih megatrendova su dvojaki: (1) Digitalna konvergencija medija, ICT-a i telekomunikacijske industrije, (2) Eksponencijalni porast informacija, kompjutacijske moći i brzine prijenosa podataka. Digitalna konvergencija će značajno doprinijeti promjeni poslovnih modela. U aplikativnom smislu, autor smatra posebno značajnim koncepte Industry 4.0 - The Fourth Industrial Revolution (4IR) koja čini paradigmatsku promjenu informacijske, konceptualne i procesualne transformacije ekosistema podataka i usluga u domenu: robotike, the Internet of Things (IoT), Internet of Services, autonomous vehicles, 3D printing, Smart Cloud, quantum computing, nanotechnology, Big Data (Analytics), cloud computing, edge and fog computing, artificial intelligence, collaborative robots (cobots), industrial robots, augmented reality i virtual reality. U poslovnom i strateškom smislu, poslovni modeli digitalnih medija će se, pod utjecajem digitalne konvergencije, kretati prema multi-platformskom, komplementarnom, interoperabilnom i umreženom medijskom i ICT ekosistemu, sa posebnim fokusom na proizvodnju i distribuciju medijskih proizvoda, usluga i aplikacija u okviru korisničkog interfejsa, hipermedijalnosti, imerzivnosti, masovne kastomizacije/personalizacije, augmentacije i ambijentalizacije medijskog poslovnog prostora i okruženja